half-formed ideas welcome
A thinking partner for strange ideas, and someone to build them with
A partner for the early, messy bit of a new idea.
Bring us the hunch, the scribble, the “what if…?” that isn’t ready for a slide yet. We won’t take it away and come back with an answer. We’ll dig into it with you, cross-pollinate it with things that have no business being in the same room, and grow it until it has roots, a shape and a strategy you can act on.
A voice note, a nagging feeling, a diagram on the back of a receipt. It doesn’t need to make sense yet. Too early is exactly right.
We work on it with you, not for you. Code, strategy, leadership and a stubborn amount of curiosity, cross-pollinated until the idea starts to stand up on its own.
What to build first, who it’s for, what to test and what to ignore. Not a mood board. Something you can plant.
a hunchbecomesa plan
a scribblebecomesa strategy
“what if…?”becomes“here’s how”
The messy bit is our favourite bit.
weirdfruit is not a brand. It’s not a project. It’s not a phase.
weirdfruit is a stance. A frequency. A sod it, do it anyway.
weirdfruit rebels — not for noise, but for meaning. It’s punk in spirit, but mindful in soul. It rips up convention and composts it into something better. Kinder. Stranger. Truer.
It isn’t waiting for approval. It doesn’t wear a name badge. It might be in a boardroom today and barefoot in the woods tomorrow.
weirdfruit shows up. weirdfruit cares. It cries in public, speaks when silenced, and laughs at Power because it knows what matters can’t be owned.
It is the outsider, the oddball, the one with calloused hands and a spark in their eyes. It’s the misfit who builds what they can’t find. It’s the quiet that follows the storm, and sometimes, the storm itself.
weirdfruit is about now. About not waiting to be told you’re enough. About doing the thing, even when your voice shakes. Especially when your voice shakes.
It is curiosity weaponised with love. Anarchy wrapped in empathy. A manifesto written in motion.
If you’re tired of fake-perfect, tired of safe, tired of waiting — bite the fruit.
And don’t wipe your mouth.
A few recent and ongoing projects
CTO - platform, apps & AI
Desk2Educate opens up business education to people the standard route leaves out: NEET and SEND young adults and neurodiverse learners. I joined in 2024 and became CTO, building the platform and apps and working across software, AI and data. It’s education redesigned around the learner, not the institution.
desk2educate.com
Engineer to General Manager
Forty years in software and tech, most of them in noise and vibration analysis. I started as a junior software engineer in 1984 and worked through team lead, product manager and Technical Director to General Manager. Along the way I did an MBA, owned £3M+ turnover and steered a business through a pandemic.
Founder - design, build & launch
VellumHold is an app I’m building to record the stories behind old family photos before they’re lost. A son, daughter or grandchild runs the app and the elder just talks, with nothing for them to learn. Families can export everything at any time. It’s heading for launch.
vellumhold.com
Maker - drones, 3D, cars & AI
The Workshop is where my curiosity goes when nobody’s paying for it. I fly drones, sculpt practical and impractical ideas on a 3D printer, automate the house and tinker with my cheap ,er, modern classic Porsches. Then there are the long AI deep dives. Most of what I know about new tech started here, not on a course.
Trustee - AI & IT adviser
Since 2025 I’ve been a trustee of a local charity responsible for risk & compliance and advised on AI and IT. It’s voluntary, and the reason is simple: good causes deserve good governance and good technology, and small organisations rarely have someone who can help with both.
Walking partner - fox red Labrador
Most of the ideas on this page were worked out on a walk with Millie, our fox red Labrador. She sets the pace, chooses the route and has no interest at all in my business plans. That’s exactly why the walks work. There are no screens and no meetings, just room to think.
We are weirdfruit.
For the ones who feel the rules don’t quite fit.
Who build businesses that are also communities.
Who care more about trust than titles.
Who solve problems the world hasn’t recognised yet.
We think differently, create generously and move forward together.
Everyone has the capacity to rethink, reshape, and reimagine. weirdfruit nurtures bold ideas, cross-pollination between fields, and fearless experimentation.
It’s not about being right — it’s about being brave enough to try.
True creativity blooms in diverse environments — of thought, experience, background, neurotype, gender, race, class, and more.
We make room at the table, and then we build more tables.
Not for the sake of chaos, but to break free from systems that no longer serve us. We dismantle outdated models of leadership, work, education, and success — because better is always possible.
The future doesn’t arrive passively; it’s built by those willing to break things.